Two Reasons for Cinnamon Edge to Celebrate!

Two new arrivals in the last week have given us reason to celebrate:

In chronological order, these were a new local company that we've been promoting and (much more exciting, obviously) a new grandson!

We can celebrate the success of Flatpack Assembly Suffolk another time, although multiple placings on the first two pages of Google within two weeks of launching the company is pretty impressive start.

But we're going to celebrate the arrival of one Harry William Everitt on 6 September with some special offers and we've created a special page on our website http://www.cinnamonedge.co.uk/harrys-offer/ to share the love.

We're offering special deals on videos that you can use on all your social media accounts as well as on Youtube and your website and blog, and we're doing an extraordinary deal on our business marketing report by slashing the price from £350 plus to an astonishing £15.

For this, you will get a thorough review of all your business' marketing (through a face to face meeting with you and our own detailed research) followed by a full written report with recommendations and a bespoke marketing plan for your business. This could be worth thousands of pounds a year to your business' bottom line.

And we promise not to show you the baby photos unless you ask!

Roy

Bury St Edmunds Business Daily

If you look to the right you'll see we've added a new widget - giving you access to The Bury St Edmunds Business daily - an online newspaper publishing the best content contributed by people in and around Bury, plus a few big names from further afield.

The paper is in its early stages, but it's already generating a bit of a buzz. So far we've had two requests to be added to the list of contributors in the last 24 hours.

If you want to be included in The Bury St Edmunds Business Daily you first of all have to follow us on Twitter - you can use the button just above the widget - and then tell us you're in Bury St Edmunds (or, if not, why we should include you anyway).

Then just tweet some really interesting and useful stuff and you could make the front page!

Roy

Dominate Your Market with Online Marketing

Have a look at our latest video -

Online techniques are a part of the marketing mix we will use to help YOUR business seal profit leaks, find hidden profit opportunities and make more money by spending less.

Roy

Online marketing for Bury St Edmunds from Cinnamon Edge

Update on Our Google Dance

You have to love it when a plan works!

If you read the previous post you'll know we experienced a version of the 'Google Dance' with one of our client websites - Dentist Bury St Edmunds.

The site was on page two or three. Not on page one but definitely in contention.

Then, suddenly, it wasn't. In fact, it wasn't even indexed by Google, which could have been alarming. But we remembered a phenomenon that we'd witnessed once or twice before, and which some people call the 'Google Dance', where a website can simply disappear from the listings, only to reappear just as suddenly and even in a higher position than before.

And guess what? Our dentist site has done just that. Reappeared as if from nowhere, only not on page two or three, but on page one, as we hoped it would.

Result!

Roy

PS. Meanwhile, a front page site I created for local Bury St Edmunds courier company, Must Go Couriers, is still firmly parked on page one, where we left it some months ago. But now it has a Youtube video and a link directly to Must Go's official website, so they can start to reap the benefits of Cinnamon Edge's online marketing expertise.

Online Marketing on the Move in Bury St Edmunds

One of the deciding factors in any form of marketing is access to your potential customers. There's no point taking out ads in The Times if your target audience is aged under 21 or living outside The Times' distribution area.

Likewise, you might wonder: 'What's the point of putting your business online if half the town you're based in has no useful Internet connection for days at a time, as happened in Bury St Edmunds this week?'

But to dismiss online marketing in Bury St Edmunds because the broadband proved unreliable this week would be to forget the current 'big things' in Internet marketing - mobile broadband 'dongles' and hand-held Internet-ready devices like the Blackberry, the iPhone and the rest.

Increasingly, your customers will be searching for you on the move and it's important to make your website available to them however they want to access it. But websites need to be specially redesigned to work properly on portable devices.

And optimising your site for iPhones, smart phones and other portable Internet devices is something else we can help you with, needless to say!

Another 21st Century service from Cinnamon Edge.

Roy

Online Marketing Case Study

Our experiment in online marketing for Bury St Edmunds gave us some interesting results and impressed a fellow marketing company enough to feature the experiment as a case study.

You'll be able to read the case study yourself soon, but you can also enjoy the kind of results we achieved with your own company's online marketing.

We specialise in helping Bury St Edmunds businesses, but we also have clients in Norfolk, Cambridgeshire and much further afield, so just ask!

Roy

Another Opportunity for Online Marketing Beyond Bury St Edmunds

Our foot care client, The Utopia Centre today told us they would be changing their name and moving to new premises in the new year.

Not just a new address.

Not just a new town.

Not just a new name.

But also a new county.

Which means all the success we've had so far in getting The Utopia Centre onto page one of Google for various search terms for Littleport, Ely, Cambridge and Cambridgeshire will now need to be repeated for the new name in Kings Lynn and Norfolk.

Are we daunted? No.

In fact, we've already started with a basic listing on Google Local Business Center, some keyword research and a load of suggestions for new domain names and website titles.

The new premises opens in early January. Our online marketing will help ensure The Utopia Centre owner, Elizabeth Dutton, will hardly miss a beat, or a client.

Watch this space.

Roy

The Proof of the Pudding ...

... is in the Eating.

Watch us as we optimise our Cinnamon Edge website for online marketing in Bury St Edmunds and Suffolk.

We'll do this by using the methods you can also use for your business, starting with a website SEO makeover for http://www.cinnamonedge.co.uk/ for that phrase 'online marketing Bury St Edmunds'.

Watch and learn!

Roy

Save £75 - and Your Business

Are you making these two mistakes in your business?

If you're not making good use of the Internet to promote your business and at the same time wondering how you're going to survive the recession ... I've got great news!

Because you CAN make use of the Internet and online marketing to help your business thrive, with or without a website.

Now, you could be one of many people featuring on a directory site. You could place classified ads on Gumtree or Graigs List, along with everyone else.

But you don't need local directories or classified ads. In fact, you don't have to share your webspace with anyone when you use Google or Yahoo's local listings service. And you can often get onto page one of those listings quite quickly, with YOUR business literally placed 'on the map'.

Meanwhile, if you have a website, you'll link your local listing to that, and you'll want to get the best possible position in the search engines for it as well so you can maximise your 'web presence' and really start to dominate the search engine results.

Add a blog and you could even have three listings!

Here's the good news. If you want my help 'optimising' your website to get a better placing in the search engine results, I can do that for you. And I'll add your local listing to Google and Yahoo for you absolutely free of charge as well. Normally, I charge £75 for local listings.

Prices to optimise your website for you start at just a few hundred pounds. Take me up on that and you save £75 on the local listings. I can even help you set up and maintain your blog.

Or, if you prefer, you can just pay me £75 to do your local listings for you.

Email me, Roy@CinnamonEdge.co.uk and tell me which of those you'd like done for you!

Roy

Find out more about online marketing at www.Cinnamon Edge.co.uk

Yet More Success?

At the risk of sounding like a broken record, I have to report further success for a business taking advantage of Bury St Edmunds Online's website optimising service.

Amazing Cakes by Jean has successfully targeted the local market in wedding cakes, and celebration cakes of all kinds, thanks to our SEO skills. Owner Jean Barker was especially keen to show up well for wedding cakes, by far the most lucrative niche for her exceptional cake-making skills.

And she has done so. From page 5 to page 1 for wedding cakes in Bury St Edmunds is a great result (and she's on page 1 for any other cake you might want in Bury St Edmunds, too). Now she's closing in on wedding cakes for Suffolk, as well.

Roy

More Success for Online Marketing

Why would a local business worry about being found on the front page of a global search engine like Google?

Well, if you haven't kept up with recent developments with Google and their rivals, that might seem like a very good question. After all, if you own a flower shop in Bury St Edmunds, why would you bother to compete with a florist in San Francisco or Santander?

No reason at all. But you might want to think about the three or four other florists in the town and the dozen or more in Stowmarket, Newmarket, Thetford and Sudbury.

And the mighty Google will happily promote all those businesses above yours if you let it!

That's because Google can tell where its users are and tries its utmost to deliver results that are relevant to them, especially if they give it a helping hand by specifying something like 'florist bury st edmunds'.

Well over 90 percent of people using a search engine will visit a website they find on page one.

So your business needs to be there.

Which is why getting a client's site onto page one for every relevant search term for Bury St Edmunds counts as a success. Getting them on page one for many of those searches for the whole of Suffolk is pretty satisfactory, too!

That's why Bury St Edmunds Online is such a success. We don't need to be big and we're certainly not flashy, but we do get great results!

Email me, roy@cinnamonedge.co.uk or roy@royeveritt.com to see how we can help you succeed, too.

Roy

Jean's Amazing Cakes Get a Lift

Another local business has been added to Bury St Edmunds Online.

Amazing Cakes by Jean is based in Elmswell, near Bury St Edmunds, and Jean Barker has been recognised as one of the most talented cake makers in East Anglia.

Jean is happy to discuss your design requirements for wedding cakes, christening, anniversary and birthday cakes, sponges and fruit cakes, and can deliver to Sudbury, Newmarket, Cambridge and all areas around Bury St Edmunds.

Her website is at www.amazingcakesbyjean.co.uk.

Bury St Edmunds Builder Joins BSE Online

Bury St Edmunds Builder Murray Building Services has joined Bury St Edmunds Online.

This general building company is owned and run by Gary Murray, who was clearly impressed by the results already achieved already for Must Go Couriers by Bury St Edmunds Online.

Murray Building Services offers general building and maintenance in Bury St Edmunds and Suffolk, including new builds, groundworks and extensions, refurbishments and renovations, and property maintenance.

Roy

Bury St Edmunds Businesses Get Online

Announcing a new way to promote businesses in Bury St Edmunds, the surrounding area and Suffolk.

Bury St Edmunds Online is created for your business, to get you online, with or without a website.

So, whether you're Internet-savvy or not, we have ways to get you more business, from the thousands of people looking for goods and Services in Bury and the hundreds of thousands searching the rest of Suffolk.

You can find our new Bury St Edmunds Online portal website here.

And you can easily add your business, usually within one working day!

Get found online, with your very own unique Google 'front door' on Bury St Edmunds Online.