Thursday 11 March 2010

Online Marketing on the Move in Bury St Edmunds

One of the deciding factors in any form of marketing is access to your potential customers. There's no point taking out ads in The Times if your target audience is aged under 21 or living outside The Times' distribution area.

Likewise, you might wonder: 'What's the point of putting your business online if half the town you're based in has no useful Internet connection for days at a time, as happened in Bury St Edmunds this week?'

But to dismiss online marketing in Bury St Edmunds because the broadband proved unreliable this week would be to forget the current 'big things' in Internet marketing - mobile broadband 'dongles' and hand-held Internet-ready devices like the Blackberry, the iPhone and the rest.

Increasingly, your customers will be searching for you on the move and it's important to make your website available to them however they want to access it. But websites need to be specially redesigned to work properly on portable devices.

And optimising your site for iPhones, smart phones and other portable Internet devices is something else we can help you with, needless to say!

Another 21st Century service from Cinnamon Edge.

Roy

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