Sunday, 26 May 2013

Want a Free Website?

We've seen a big improvement recently in the website building packages available for free from hosting companies. There are some great design templates out there and some people are making lovely looking websites with them - and all for free...

Free, that is, unless you take into account a few costs
  1. Free site building software usually comes with paid hosting (not free), or has a very limited capacity ('bandwidth' and 'disc space'), unless you pay for more
  2. Free site building software always has limitations that affect your ability to make your site pay (therefore costing you money and not free)
  3. Free site building software always advertises the fact that it's free, which affects the impression you give to your visitors, making them less likely to pay you premium prices (again, not free)
  4. Free site building software might help you make a much prettier website than you could otherwise, but pretty websites are hardly ever the most effective - except perhaps at selling more websites. And if you sell websites you won't want to be promoting free ones!
  5. Free site building software presupposes that you know what you want your website to achieve (not as obvious as you might think), that you understand how websites actually work to make you money, AND that you have the time and skill to apply all that.
On the other hand, paying for a professional website from experts like, say, Cinnamon Edge, means
  1. You can choose which hosting you want (or let us deal with that), and upgrade or change it at any time without losing your website
  2. You have unlimited options when it comes to making your site work for you and pay you back many times over. There are countless ways a website can work
  3. You don't advertise anyone else's business except your own, unless you want to, which means your site is professional and focused on boosting your business
  4. You get a website that works, not one that just looks pretty. Business is not about winning accolades for design, unless you're a designer. Otherwise, growing a business is about doing more business, serving more customers and making more money.
  5. Using a professional marketing company (rather than a design company) to build you a website means we help you clarify what you want to achieve, and build a website that delivers and helps you grow your business, so you don't have to. 
So, do you still want a free website (that costs you an enormous amount of time and goodness knows how much lost business)? Or would you rather have a professional website built by a professional marketing company that will give you and your company a professional edge?

There's really only one sensible answer to that.

Roy

PS. Our professionally designed and built websites are probably not the cheapest you can buy, either, but if you were daft enough to buy on price alone, you'd probably opt for 'free', wouldn't you?

And you know you don't want to do that.

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Tuesday, 7 December 2010

A Very Special and Exclusive Website Offer

If you have a website that’s ‘killing it’ in the search engine results and bringing you lots of customers or clients, you can save yourself some time and stop reading now.

If you don’t have a successful, profit-making website yet, please read on…

We recently made a very generous offer to a few select firms in and around Bury St Edmunds and it occurred to me this afternoon that there was no reason we shouldn’t make the same exclusive offer to you!

This is the offer:

A brand-new website, optimised for best search engine rankings, and all yours for a whole year, for just £1950.

That includes hosting and domain rental (the website address), design, and even search engine optimisation.

It also includes exclusivity for your business in your area.

Because we’ve included SEO we’ll also do your essential keyword research and we’ll secure you the best available domain URL (web address) for your best keyword.

To sum up: you'll have a website that will do well in the search results and should bring you more clients and pay for itself in no time, for less than two thousand pounds for a whole year.

For best results we recommend you have this new site in addition to your existing website, so that you boost the results from that website too, or you can use your new site as your main one.

At the end of the first year you can keep the site ‘live’ for another year for just £950, and we’ll guarantee that annual fee for the following year, too.

Alternatively, you can choose to own your website and address outright for less than four years' rent by paying just £4750.

It's a pretty simple offer, but as the ad says, 'Life doesn't have to be complicated'!

Email me for more information.

Roy

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Monday, 29 November 2010

Upping the Ante for Solicitors in Bury St Edmunds

It looks like one lucky (or farsighted) solicitors' practice in Bury St Edmunds will soon be getting the benefit of our Solicitors Bury St Edmunds website.

The benefit of a website that shows up in the first page or two of results is obvious, especially if your practice doesn't have a website at all or has one that's so well hidden it might as well not exist.

Some local firms do a great job with their websites and other online 'presence', while others don't seem to have grasped the basics. That's fine, because that's what we're here for.

Our site features on page one or two for all relevant search terms and it's top of the heap for some of them - and it's still available as I write this post...

So if you have a legal practice in Bury St Edmunds or nearby and you're not getting enquiries and clients from your website, contact us quickly and you may just be in time to get yourself a priceless place among Bury St Edmunds' highest-flying legal eagles.

We're only asking £195 per month or an amazing £1950 per year (that's two months' rental free) to get you this prized website address. There are many more people searching for a solicitor than will be looking for you by name - believe me, I've checked!

We can add your details to the existing site right away, and we can build you a site of your own if necessary (ask about prices).

But meanwhile, your practice could have a page one position today.

Roy

PS. The solicitors' website is not a thing of beauty, but it's not supposed to be. It proves the point that even an ugly site can get a good position in Google and generate enquiries and leads, as long as you know how. And we know how.

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Wednesday, 10 November 2010

Bury St Edmunds Business Daily

If you look to the right you'll see we've added a new widget - giving you access to The Bury St Edmunds Business daily - an online newspaper publishing the best content contributed by people in and around Bury, plus a few big names from further afield.

The paper is in its early stages, but it's already generating a bit of a buzz. So far we've had two requests to be added to the list of contributors in the last 24 hours.

If you want to be included in The Bury St Edmunds Business Daily you first of all have to follow us on Twitter - you can use the button just above the widget - and then tell us you're in Bury St Edmunds (or, if not, why we should include you anyway).

Then just tweet some really interesting and useful stuff and you could make the front page!

Roy

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Wednesday, 3 November 2010

Another Google Change

The latest change from Google is definitely an improvement for online marketing professionals like Cinnamon Edge, even as it might seem like a slight backward step.

That's because the latest version of Google's Keyword Tool is more user-friendly and more accurate than the hotch-potch of versions they've had us put up with in recent months.

By removing search data relating to their content network and 'second tier' search engines like Ask.com and AOL, Google now gives more conservative search estimates that are more likely to reflect the results we can achieve in the real world.

And by making the interface more user-friendly - like it used to be - they've suddenly made it the best place to start your keyword research - just like the good old days.

Well done Google, we say.

Roy

PS. We're still keeping a very close eye on Google's Local Search changes and a picture is starting to emerge.

What's interesting is where Google is getting the text snippets they use in the search results. Very often in the past this was the home page description.
Now when you look at the example below it appears they're using the first few lines of text from the home page (A) OR the first few lines from an interior page (B) OR they're not including any text at all (C).



There are more changes to come as things settle down, we can all be sure of that!

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