Tuesday 23 June 2009

More Success for Online Marketing

Why would a local business worry about being found on the front page of a global search engine like Google?

Well, if you haven't kept up with recent developments with Google and their rivals, that might seem like a very good question. After all, if you own a flower shop in Bury St Edmunds, why would you bother to compete with a florist in San Francisco or Santander?

No reason at all. But you might want to think about the three or four other florists in the town and the dozen or more in Stowmarket, Newmarket, Thetford and Sudbury.

And the mighty Google will happily promote all those businesses above yours if you let it!

That's because Google can tell where its users are and tries its utmost to deliver results that are relevant to them, especially if they give it a helping hand by specifying something like 'florist bury st edmunds'.

Well over 90 percent of people using a search engine will visit a website they find on page one.

So your business needs to be there.

Which is why getting a client's site onto page one for every relevant search term for Bury St Edmunds counts as a success. Getting them on page one for many of those searches for the whole of Suffolk is pretty satisfactory, too!

That's why Bury St Edmunds Online is such a success. We don't need to be big and we're certainly not flashy, but we do get great results!

Email me, roy@cinnamonedge.co.uk or roy@royeveritt.com to see how we can help you succeed, too.

Roy

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