Wednesday 30 November 2011

How to Build Your Own Mailing List

We've just added this presentation to Slideshare, but you can view it here: Build Yourself a Responsive Mailing List

It's a presention we did early this year - hence the old logo - but nothing has changed since we put the slides together. It's still a valuable guide to email list building and another example of the kind of know-how and training available from Cinnamon Edge

Roy

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Monday 28 November 2011

Why Does My Website Need SEO?

When we talk to people about Search Engine Optimisation, we're often reminded that a lot of people don't appreciate the importance of it for their business.

This is usually for one of three reasons:

1. They don't get much business through their website
2. They don't know what SEO is
3. They have an idea what SEO is but think it sounds complicated and therefore expensive

I think we can skip number one for now.

To answer number two - SEO is the process that makes your site more search engine friendly or 'optimised' so it appears higher than your competitors' sites in the search results. This brings you more of the 'traffic' or website visitors, meaning your business is seen by a lot more of your potential customers.

Well over 90 percent of visitors will go to the websites listed on page one of Google.

In answer to three - yes, SEO can be a bit too 'techy' for some people, and too time-consuming for others. This means you will probably need to pay someone else to help you. However, for a local business, SEO isn't always that difficult, and assuming you have a good product and know how to 'convert' enquiries to sales the investment will easily be covered by the extra sales you make through your website.

And point number one? Well, if no one is finding you online, even the most stunning website won't bring you sales. Whereas we've seen the ugliest websites you could imagine making their owners all the sales they can cope with - because they get all the visitors their competitors miss, and that's simply because they're above their competitors on Google, Bing and Yahoo.

That's why Search Engine Optimisation matters, and that's why SEO is one of our most important services, even if it's not the easiest to sell!

Roy

PS. You might have been approached by companies offering SEO link-building services, and link building is certainly a big part of SEO. However, the way we approach SEO means our clients usually get much more than just their website on page one. What we achieve is more like Search Engine Domination, with multiple appearances that make our clients almost impossible to ignore. We can also create a presence for you on Facebook, Twitter, YouTube and others.

PPS. Test us out now. Try looking for "foot care Kings Lynn" or "Flatpack assembly Suffolk" on Google and see if you can guess which companies are clients of ours!

PPPS. Then contact us if you'd like to see similar results for your business. Email info@cinnamonedge.co.uk or call 01284 767193 for a no obligation chat.

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Tuesday 22 November 2011

Online Marketing in Norfolk, Too

There's local business and there's 'local business', and our newest clients are a 'localish' firm of Solicitors in Norwich and Norfolk.

Greenland Houchen Pomeroy, or GHP Solicitors, have offices in Norwich, Wymondham, Attleborough, Watton and Long Stratton. They offer a full range of services from family law, through litigation to business legal services from their five premises.

As well as their website, http://www.greenland-houchen.co.uk, you can catch up with them on Twitter, at @GHPSolicitors, on Facebook at https://facebook.com/ghpsolicitors, and on Google+ at https://plus.google.com/111715662126707363838

EDIT: We've also created a blog site for GHP Solicitors called Best Solicitors Norwich, and added that to Networked Blogs so blog updates will automatically post to Facebook and Twitter too.

GHP Solicitors have been in business in East Anglia for over 250 years so, as they say, they "know a thing or two about keeping abreast of change."

Our job is to make it even easier for clients to find them, so that, "Whatever your legal needs, if you’re looking for a trusted East Anglian law firm with a reputation for dedicated professional expertise and friendly, down-to-earth communication" you'll now know exactly where to go: GHP Solicitors, Norwich.

Roy

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Thursday 10 November 2011

It's Results that Matter, Right?

All the claimed expertise in the world counts for nothing - and won't help your business a jot - if it doesn't produce real results.

That's real, visible, tangible results that lead to more customers, clients and cash flow into your business...

Well, if it's results you want, take a look at the case study we recently uploaded to our website. It shows some of what we've achieved with one of our clients over the last few months. In fact, we've helped her create a whole new business as well, but what you see in the case study is how our marketing has given her total domination in her local market and a very healthy chunk of the national market, too.

You can see the real, tangible, visible results in full colour at http://www.cinnamonedge.co.uk/case-study-1

Just click the link on that page to see the report (and save it, print it or pass it on if you wish).

Roy

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