Sunday 26 May 2013

Want a Free Website?

We've seen a big improvement recently in the website building packages available for free from hosting companies. There are some great design templates out there and some people are making lovely looking websites with them - and all for free...

Free, that is, unless you take into account a few costs
  1. Free site building software usually comes with paid hosting (not free), or has a very limited capacity ('bandwidth' and 'disc space'), unless you pay for more
  2. Free site building software always has limitations that affect your ability to make your site pay (therefore costing you money and not free)
  3. Free site building software always advertises the fact that it's free, which affects the impression you give to your visitors, making them less likely to pay you premium prices (again, not free)
  4. Free site building software might help you make a much prettier website than you could otherwise, but pretty websites are hardly ever the most effective - except perhaps at selling more websites. And if you sell websites you won't want to be promoting free ones!
  5. Free site building software presupposes that you know what you want your website to achieve (not as obvious as you might think), that you understand how websites actually work to make you money, AND that you have the time and skill to apply all that.
On the other hand, paying for a professional website from experts like, say, Cinnamon Edge, means
  1. You can choose which hosting you want (or let us deal with that), and upgrade or change it at any time without losing your website
  2. You have unlimited options when it comes to making your site work for you and pay you back many times over. There are countless ways a website can work
  3. You don't advertise anyone else's business except your own, unless you want to, which means your site is professional and focused on boosting your business
  4. You get a website that works, not one that just looks pretty. Business is not about winning accolades for design, unless you're a designer. Otherwise, growing a business is about doing more business, serving more customers and making more money.
  5. Using a professional marketing company (rather than a design company) to build you a website means we help you clarify what you want to achieve, and build a website that delivers and helps you grow your business, so you don't have to. 
So, do you still want a free website (that costs you an enormous amount of time and goodness knows how much lost business)? Or would you rather have a professional website built by a professional marketing company that will give you and your company a professional edge?

There's really only one sensible answer to that.

Roy

PS. Our professionally designed and built websites are probably not the cheapest you can buy, either, but if you were daft enough to buy on price alone, you'd probably opt for 'free', wouldn't you?

And you know you don't want to do that.

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