So Much More - But Here Are Some Basics

As we explained in a previous post So Much More Than Search Engine Optimisation we don't tend to stop at SEO for our clients, but rest assured SEO is a big part of what we do.

That's why we were able to publish our Kindle book Really Simple SEO for Business Owners today - it explains the essential parts of our Search Engine Optimisation methods, most of which you can apply yourself, once you know how. As we noted before, we do the techie bits as well, but the seven steps you'll learn in Really Simple SEO will probably be enough to improve your search engine rankings - remember we got our new website, SEO Suffolk onto page one in three days...

So, for around £2 you can learn how to get your site higher up the search results. That's a bargain in anyone's terms. The book is a quick read: there is a time investment involved in implementing the seven steps, but the new book explains it all pretty simply!

Roy

Just Out - Our First Book on Kindle

One of the resolutions we made for 2012 was to publish more books, and so far it's going pretty well!

The first one, by Jacqui, is now available on Kindle, and it's called How to Become a Foot Care Professional:

Jacqui is the 'marketing whizz' (their words) behind the amazing success of the College of Foot Care Practitioners and The Foot Care Centre Kings Lynn, in case you were wondering. The book gives a concise and clear explanation of how to get into the foot care profession (you don't need a degree, for example, and you will study anatomy and physiology). It also covers marketing and promoting your practice and where to get the best training.

We're not stopping there, though. Our second book will be published via Kindle in the next day or so (possibly even tomorrow), and it's called Simple SEO for Business Owners. The amazing results we've had with our new website SEO Suffolk are proof that our Search Engine Optimisation techniques work, and you can learn all about them in my short and concise book 

There's more! We've also just sent off the two books commissioned by BookBoon. One written by me (Roy) is called Permission Marketing and concentrates on the what, why and how of email and relationship marketing, while the second, from Jacqui, is another about Search Engine Marketing and SEO. Both should be available soon.

We plan to publish a lot more this year, and January has seen us off to a flying start!

Roy

So Much More than Search Engine Optimisation

When we do Search Engine Optimisation for our clients we steer clear of the technical details and trying to explain the latest Google algorithm, because most business owners, frankly, don't care about the "how". All most of our clients want is better results for their business.

Rest assured we do all the techie stuff as well - including the bits Google isn't using now but might want to use next week - but that's really just laying the foundations for your SEO and it's not what you'll see (or care about) when we've done our job.

There's another good reason for not getting bogged down in the latest updates and techniques: concentrating on satisfying the latest guidance from Google - to the letter - means you might as well be "gaming" the system. It's this concentration on doing everything just to satisfy the latest criteria that gets Google's attention and makes them re-write the criteria in the first place. Only people dedicated entirely to SEO - meaning those trying to get the best results with the minimum useful content - work in this way. Those are the very people Google hates and the very reason they update their algorithm so often, negating millions of pounds worth of SEO worldwide as a result.

It's also why the article directories were punished so severely last year. Article directories used to be a source of good quality articles that informed the reader and made useful content for their blogs and websites, and which enhanced the reputation of the writers. Any articles posted on other sites also meant a useful backlink for the author. But SEO "experts" latched onto this and soon the article sites became a source of variable quality, often spun, articles designed to provide backlinks from the article sites themselves.

Google rightly decided that these article sites were of low value to readers and of disproportionately high value to article writers and spinners, and punished them in a major algorithm update in 2011. Other SEO "tricks" have met the same fate.

What Google really wants, and what therefore continues to work year after year, is genuinely original and relevant content with relevant links. This content is of real value to the reader seeking real information.

So, to get back to Cinnamon Edge and SEO, our system has been developed over the years to produce exactly what Google and its users actually want, and in quantity. That's why our system is more "hands on" and time consuming - because we're creating real content - and why it is more successful that a thousand links bought from an "SEO company" that might give your website a temporary boost but which won't give you the long term search engine domination that we give to our clients.

So, as well as optimised directory listings, optimised blog posts and social media updates, we write original content for your site, post original articles in the best article sites, create original videos and presentations - and more. That's how our clients don't just get onto page one - as they might with any old SEO - they actually get to dominate the search results with multiple listings on the first two pages. You can imagine how much more valuable that is!

Download our case study that shows exactly how this worked for one of our clients and then imagine what it could do for your business.

Yes, SEO still takes skill and we probably don't charge as much as we should for this service, considering its value, but that's our loss, not yours!

So, if you think you might want SEO (but actually want more business) contact us for Search Engine Optimisation and we'll do our best (and our best is very good!) to help.

Roy

PS. There is one "techie bit" that we do put more emphasis on. Not because it matters for Google SEO (at least this week) but because it makes an enormous difference to your results. I'll explain that next time.