Another Google Change

The latest change from Google is definitely an improvement for online marketing professionals like Cinnamon Edge, even as it might seem like a slight backward step.

That's because the latest version of Google's Keyword Tool is more user-friendly and more accurate than the hotch-potch of versions they've had us put up with in recent months.

By removing search data relating to their content network and 'second tier' search engines like Ask.com and AOL, Google now gives more conservative search estimates that are more likely to reflect the results we can achieve in the real world.

And by making the interface more user-friendly - like it used to be - they've suddenly made it the best place to start your keyword research - just like the good old days.

Well done Google, we say.

Roy

PS. We're still keeping a very close eye on Google's Local Search changes and a picture is starting to emerge.

What's interesting is where Google is getting the text snippets they use in the search results. Very often in the past this was the home page description.

Now when you look at the example below it appears they're using the first few lines of text from the home page (A) OR the first few lines from an interior page (B) OR they're not including any text at all (C).

There are more changes to come as things settle down, we can all be sure of that!