NEWS RELEASE – FOR IMMEDIATE RELEASE Cinnamon Edge

As part of their Towergate Accumulator Challenge fundraising activities for St Nicholas Hospice Care, Cinnamon Edge held a successful Content Writing and Marketing workshop last week at the Farmers Club in Bury St Edmunds.

Jacqui Carrel, a writer and marketer, ran the workshop. ‘The whole day was fun: I enjoyed running the proceedings, not least because I had lovely people to work with. The best part was seeing how the group, using the techniques I taught them, produced some great pieces of writing in a very short time.’

Delegates enjoyed the relaxed, information and activity packed day-long session. Said attendee Linda Birnie, ‘Content Marketing was a very enjoyable one day workshop covering many ways of advertising your business. The format was very relaxed and interactive and I came away with several new ideas and constructive techniques for writing advertorials, web pages and general articles.’

Roy Everitt, partner in Cinnamon Edge, helped with the workshop. He says, ‘This is just one of the things we are doing for the Challenge, which we have dubbed ‘The Fifty Quid Challenge’. Cinnamon Edge intends to carry on raising money in a variety of ways. We have even built a site around it: http://www.thefiftyquidchallenge.co.uk

100% of ticket proceeds went directly to the Hospice, helped along by generous donations from other Bury St Edmunds businesses. The Farmers’ Club donated the room and coffee, Bedford’s estate agent donated lunch, and Peatling’s and Munning’s supplied soft drinks and delicious afternoon tea scones respectively.

### ENDS ###

Contact Jacqui Carrel

E: jacqui@cinnamonedge.co.uk

T: 01284 753 912 or M: 07766 011 391

http://www.cinnamonedge.co.uk and http://www.thefiftyquidchallenge.co.uk

Now You Can Donate by Text in Seconds

Just Giving have allowed charities to collect donations by text for some time and, thanks to the generosity of mobile phone companies, the service has been free. A similar service has helped the likes of Comic Relief and BBC Children in Need raise millions of pounds in one evening.

Smaller charities, without the resources to 'plug' the text giving service on TV, haven't done quite so well with it. But all that might have changed from today.

When we asked Just Giving about using text giving for our Fifty Quid Challenge, raising money for St Nicholas Hospice Care, we were told that only the charity themselves could set up such a system but that text giving for fundraisers like ourselves was 'coming soon'.

Well, that day has arrived! From today, we have our own unique 'short code', QUID50 and that means you can now donate anything from £1 to £10 in seconds, just by texting QUID50, then the amount you want to donate, to 70070. The text itself is free.

Just giving will show your donation on our Just Giving page, the money goes directly to the Hospice, and Vodaphone, who run the service for Just Giving, don't charge a penny. Your donation is simply added to your next mobile phone bill, with no extra fees at all.

You'll get a receipt for your donation by text and the opportunity to add gift aid, at 25%. Your donation will be anonymous.

Try it now. Just donate £1 to see how it works, by texting QUID50 1 to 70070.

It's magic!

Roy

The Fifty Quid Challenge Starts Now!

Yesterday evening saw the official launch of the Towergate Accumulator Challenge, at Towergate's offices in Bury St Edmunds.

The challenge is raising funds for St Nicholas Hospice Care, also in Bury. You can read about the hospice on our website.

We were ready for the challenge: our Fifty Quid Challenge Website was already in place, our Facebook Page was set up and our Twitter account is up and running. We believe we can win this year!

We have other plans, too, including one of our increasingly popular workshops on 14 July, this time on content creation and this time for a full day. We still only ask for a minimum donation of £50 for a full day, including, we hope, all the food and drink for the day.

(Anyone who wants to sponsor some of that in return for some great publicity, please get in touch.)

Meanwhile, on the website you can get some of the cheapest advertising available anywhere for your company, or take advantage of some of the deals that are on there already. Ads cost £50 for the full period (to end Sept) for a text ad, £50 a month for 200x200 pixel ads or £50 a week for a banner.

Lots of the product offers are £50, too.

And if you think charity should just be about giving, you can do that as well, by going to our Just Giving page.

The Fifty Quid Challenge has something for everyone, and it's for a truly great cause! Join us, follow us, Like us on Facebook or just donate to the hospice via our page. People's lives will be made more bearable with every pound we raise and we might just win the competition!

Roy

NEWS RELEASE

BUSINESS OWNERS ACCEPT THE CHALLENGE IN BURY ST EDMUNDS

A select group of local business people were treated to an absorbing morning of online marketing knowhow at Cinnamon Edge’s first Challenge Workshop in Bury St Edmunds on Wednesday, in aid of St Nicholas Hospice Care.

The workshop, the first in a series planned by local marketing experts Cinnamon Edge, included priceless information on how your website can make money instead of costing you money, how to get Google to send customers straight to your door, how to totally dominate your market and how to become an ‘authority’ in your area of expertise.

Jacqui Carrel and Roy Everitt, partners at Cinnamon Edge, presented the workshop to an attentive audience, which also included representatives from Bury St Edmunds Chamber of Commerce and St Nicholas Hospice itself.

Billed as the first Challenge Workshop, it was part of the firm’s contribution to the Towergate Accumulator Challenge, through what Cinnamon Edge has dubbed ‘The Fifty Quid Challenge’.

Afterwards, attendees described the event as ‘excellent and very well presented’, ‘fantastic’ and, ‘a great training workshop’.

Roy Everitt was pleased with how it went and was especially thrilled to be able to contribute to the hospice through the Towergate Challenge.
‘We’ve been planning some workshops for local business owners for a while, and the Towergate Challenge was a great incentive to finally find the time to do it’, he said, and added, ‘We really wanted to help local businesses, but contributing to the hospice as well made it doubly worthwhile.’

Online marketing is not Jacqui and Roy’s only area of expertise but they have become known as the local specialists.

The event raised about £400 for the hospice and Cinnamon Edge are happy to accept further donations through their dedicated website www.thefiftyquidchallenge.co.uk, which will be open for the duration of the challenge and for some time afterwards.

The next workshop is planned to take place in September.

-----ENDS-----

How We're Helping St Nicholas Hospice

...by taking part in the Towergate Accumulator Challenge

Cinnamon Edge joined the Towergate Challenge the moment it was mentioned. Jacqui jumped at the chance to help St Nicholas Hospice and we soon learned just how much help they need (£10,000 per day!)

We also learned how much work they do outside the Hospice itself. In fact, most of their work is with outpatients and home visits, including an invaluable bereavement conselling service.

We saw more about that on the BBC video we watched at the launch - there was hardly a dry eye in the room as we discovered just how precious the hospice's services are to so many people.

Here's a short video about the launch:

The Challenge itself is to take the £50 note that each of the competing teams received that evening and turn it into as much cash for the hospice as possible, using any legal and ethical means we can think of. We've thought of plenty.

You'll see more about our Fifty Quid Challenge, and how your business can benefit by donating, on the website at http://thefiftyquidchallenge.co.uk and also on the dedicated blog, at http://thefiftyquidchallenge.blogspot.com or you can always contact us here or via our main website, using the link on the right hand side of this page.

You can also read about Roy's 100 mile bike ride on Sunday, also in aid of St Nicholas Hospice Care, at http://stronger-tomorrow.blospot.com.

But please think about donating, even if you don't want to take part in the challenge. St Nicholas Hospice Care is a priceless resource for people contemplating the final days of their lives, and for their loved ones.

Roy and Jacqui,

PS. You can also simply donate to the charity at www.justgiving.co.uk/50quidchallenge