It's the Little Things (they all add up)

Sometimes the little successes can go unremarked, unrewarded, even unnoticed. So, when we do see something we've done has worked (even a little better than we hoped), it's nice to be able to bask in the warm glow of success for a few moments.

One of our clients is exhibiting at a trade show, among some big players in his industry, and it was our job to tell people about this, to help promote the event a little, and to help his business capitalise on the attention the event will get.

So it was gratifying to see, when searching for some information about the event, that said client's website popped up in second spot on page one, with only the event's official site above it. Below our client in the listings are, as I write this, major industry publishers (on and offline) and, well, all the manufacturers, large and small, who are exhibiting at the show.   

It's a little thing, because the show may or may not bring some significant business for our client, and the Google listing may or may not bring lots of website traffic, but to be mixing it with the big boys and coming out on top - well, I thought it was worth a little celebration, at least.

Roy

Googles Changing the Roogles

The SEO and local marketing world is buzzing today as the latest sweeping changes from Google are rolled out around the world.

No longer will you be able to have a top position in Google Places and no website. No longer will you be able to claim top spot with organic search and not bother with Google Local Business Center.

From now on, you'll need both. Experts and pundits, and SEO professionals around the world are watching as the new set up is tested, trialled and tweaked by Google. The idea is to combine local search results in such a way that your Places (or Maps) listing is merged with your main website listing when people search for a local service. Possibly.

But it's all so up in the air still, that no one, except perhaps Google, actually knows how it will all look when it settles down again next week. Google themselves may not have decided, if the multiple screenshots and test results I've seen are anything to go by - they're still testing.

Personalised results have been coming for some time, too, so it may be that we'll never again see a 'typical' Google results page. Maybe we'll all see something different every time we search from now on.

It's exciting for SEO professionals, and probably quite baffling for bystanders, but the important thing is, we're on to it.

If you want the very latest optimisation strategies to make your online marketing as effective as it can be (and that's very effective indeed) we know exactly the people to go to - us.

Contact Cinnamon Edge for the latest help with SEO, local search and search engine marketing. Ask us about our training workshops, too. We'll be putting on a special Google Changes one very soon.

Roy

Contact us by email roy@cinnamonedge.co.uk or phone 01284 753912