Monday 16 November 2009

Marketing Online in Bury St Edmunds...

... brought up an obvious truth.

There are some things you can control and probably many more you can't.

Power and strength (and success) in your business will mostly come from getting the things right that you can control.

For example, which of these two things do you have most control over - the size of your market or your share of that market?

When you put it like that you see that marketing is almost always a competition. Yes, people do create new markets and markets for most products and services wax and wane over time. But on a week to week basis you're mainly competing for a slice of a pie of a certain fixed size.

It follows that for you to have a bigger slice, someone else has to have less. You have to compete with your competition. You have to do better than them. You have to market better than them. To do that you have to be more visible than them.

To do better than everyone else you need to dominate your market.

You can do that by using online marketing and then dominating the local search results.

We specialise in online marketing. In Bury St Edmunds, where we're based, very few companies take full advantage of the opportunity that online marketing offers to dominate their local market by dominating the local search. In fact, that's true everywhere we've looked.

We've proved it's possible to take all ten places on page one of Google for a local search term by doing it ourselves with Cinnamon Edge, and that's about as dominant as anyone could wish to be. Because, if we're numbers one to ten on Google, who else is on there? Yes, nobody.



Every 'organic' position on page one leads to Cinnamon Edge

No competition in sight - how good is that?

If you think that dominating your local market would be good for your business, get in touch.

We're easy to find. Just Google 'online marketing Bury St Edmunds'.

Roy

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